The important thing to operating a profitable paid promoting technique in 2022 is to search for new alternatives, and that features considering promoting platforms that you have not tried out prior to now.

With over 431 million lively customers, Pinterest is a platform with large potential for advertisers, particularly given its excessive engagement and visible focus. However how efficient are Pinterest’s varied advert choices, and which drives higher outcomes? 

The group from Creatopy lately ran a check to offer some further perception on this, with the experiment particularly centered on two hypotheses:

• Video adverts carry extra attain than static adverts
• Static adverts carry extra qualitative visitors

To check this, Creatopy’s researchers ran two advert campaigns, every with a price range of $2k, over the course of 30 days. 

You may learn the complete conclusions of this experiment right here, or check out the infographic under for an outline of the marketing campaign setup, outcomes for every advert kind, and key takeaways and notes.