The X staff is tremendous excited this week, as a result of MrBeast (aka Jimmy Donaldson), the preferred YouTuber of all time, has uploaded one in all his movies on to X, as a way to check X’s monetization capability, in keeping with Donaldson’s publish.

This comes after a current interplay with X proprietor Elon Musk, during which Donaldson defined to Musk that there’s little level in him importing content material on to X, as a result of he can’t make as a lot cash from his movies on X as he can on YouTube.

Musk and Donaldson have additionally interacted at varied factors previously, with Musk trying to lure Donaldson to assist increase X’s new video push. However in pure income phrases, Donaldson’s right, there’s no means that X will be capable to match the cash that he makes on YouTube.

For context, MrBeast reportedly generates between $2 million and $4 million per video he uploads, and he posts round as soon as per week. X has paid out round $30 million in complete to all creators over the previous six months.

But, even so, plainly Musk has satisfied MrBeast to offer his new creator income share program a shot, which X has shouted throughout each channel that it could, as an endorsement of its new “video first platform” technique.

Which, it’s not likely.

Donaldson initially uploaded this similar clip to YouTube again in September, the place it’s so far acquired over 211 million views. So it’s not an X unique, it’s a take a look at, as Donaldson says, to see if he can lengthen his monetization potential by re-uploading previous clips to X as properly.

However for X, there’s lots driving on this being a profitable experiment.

Musk has repeatedly famous that he needs X to compete with YouTube, on all fronts, even stating that he thinks X is near exceeding YouTube on some parts already. Which, to be clear, it undoubtedly shouldn’t be, however nonetheless, Musk’s everlasting optimism is what drives his success, and the truth that Donaldson has even uploaded a clip on to the app may be seen as a win in lots of respects.

Nevertheless it’ll be attention-grabbing to see how Donaldson’s followers react to his tacit help of Musk’s X venture, and the way the broader MrBeast neighborhood sees this new, potential partnership.

Certainly, a member of MrBeast’s crew, Kris Tyson, got here out as transgender final yr, a neighborhood that Elon Musk has repeatedly criticized in lots of X posts.

It’d be attention-grabbing to understand how Tyson feels about contributing to Musk’s X venture.

For Donaldson, nonetheless, it’s all about enterprise, and given the stakes for X, you may guess that Elon and Co. will promote the video in each means that they probably can, within the hopes of maximizing its income potential, and convincing Donaldson, and different creators watching on, of the viability of the platform on this respect.

Nevertheless it looks as if a stretch, at this stage, to tout this as a coup for the app, although perhaps, as one other stepping stone, this may see X’s video technique take off.

X additionally just lately introduced the signing of a number of big-name TV stars to unique content material offers, which is able to see them air new programming direct within the app.

X’s goal, apparently, is to construct its personal video leisure community to rival conventional TV.

Which, as I’ve reported, Twitter, and just about each different social app, has tried, repeatedly, previously, with restricted success. However perhaps, amid the shift in the direction of social apps as central leisure platforms, versus supplementary engagement surfaces, now could be the time to make a much bigger push, with a view to maximizing engagement within the app.

And perhaps, Donaldson and his MrBeast crew will play a component.

It’ll be attention-grabbing to see the outcomes of this experiment, in any case.