Look, I do know that many individuals are wedded to TikTok, each personally and professionally, and that the controversy round whether or not it needs to be banned within the U.S. is usually an emotional one, versus straight logic-based.

However based mostly on the broader proof that we have now round Chinese language-based affect operations, there does appear to be some trigger to a minimum of examine TikTok for its potential connection to the identical sources which might be perpetuating these very actions.

Late final week, for instance, Microsoft launched its newest menace evaluation replace, during which it warned that Chinese language-based teams are looking for to affect voters in different nations via coordinated social media exercise.

As per Microsoft:

“Misleading social media accounts by Chinese language Communist Get together (CCP)-affiliated actors have began to pose contentious questions on controversial U.S. home points to raised perceive the important thing points that divide U.S. voters. This may very well be to collect intelligence and precision on key voting demographics forward of the U.S. presidential election.”

Microsoft shared these examples, amongst others, to focus on how these pretend accounts are getting used to get a way of U.S. voter sentiment on sure points that China is especially eager about.

Certainly, in response to Microsoft’s evaluation, these teams have been more and more focusing on matters associated to China’s exercise within the South China Sea, Taiwan, and the U.S. protection industrial base.

Theoretically, these teams may then look to make use of these accounts as a vector to affect U.S. voters, as a way to drive the end result that may greatest align with China’s pursuits.

Microsoft additional notes that there’s been an elevated use of Chinese language AI-generated content material in current months:

“[These posts attempt] to affect and sow division within the U.S. and elsewhere on a spread of matters together with: the practice derailment in Kentucky in November 2023, the Maui wildfires in August 2023, the disposal of Japanese nuclear wastewater, drug use within the U.S. in addition to immigration insurance policies and racial tensions within the nation.”

The intention is to make use of these profiles and apps to affect voter sentiment. And based mostly on this, you would need to additionally assume {that a} Chinese language-owned app, into which these teams have considerably extra perception and entry, can be an much more vulnerable goal for a similar varieties of actions.

And TikTok does certainly have affect, as TikTok itself has inadvertently amplified via its personal efforts to oppose the newest ban discuss.

This message, encouraging U.S. TikTok customers to foyer their native Senator on its behalf, present the direct affect that the app can have on person exercise, and with 150 million U.S. customers, that’s an enormous viewers to assist unfold its message.

And if you additionally consider that these similar China-based affect operations have been detected on just about each different social app, it appears totally logical that TikTok itself may pose a threat, as we head into the election race.

Does that imply that TikTok needs to be banned? I don’t know, and also you don’t know both.

At current, the U.S. Senators who’ll be tasked with voting on a TikTok ban within the U.S. are being briefed by varied safety companies, with intel that we, the general public, can not entry.

So possibly they’re being given extra proof than we all know, or possibly it’s all the identical stuff, however once more, on steadiness, based mostly on the examples of Chinese language meddling that we’re conscious of on social apps, it looks like it is a legitimate query, in any case.

On this sense, it’s not about stealing information, which looks like a little bit of purple herring within the broader debate. The counter-argument is that Meta can also be stealing person information, and utilizing it for potential nefarious means, however the precise concern is about affect, and the potential to sway opinions by content material displayed within the app.

I’d hazard a guess that that is the way more vital aspect of consideration. And whereas some would additionally argue that Meta, and different U.S.-based social apps, have additionally sought to affect voter opinions at totally different instances via their very own content material insurance policies, the purpose is that: a) These are U.S. firms, not a possible overseas adversary looking for to weight the end result of their favor, and b) All of those firms have been hauled earlier than Congress to reply for such, and have confronted harder laws, and fines, consequently.

Simply as TikTok is now going through, with the proposed laws not successfully looking for to ban the app, however to power it into definitively clear separation from its Chinese language possession.

Emotion apart, there may be seemingly a case to be made right here. Whether or not you want TikTok or not.