Okay, perhaps you’re not this week, given stories that Threads engagement has seen a major drop-off from its preliminary launch highs. However the early hype and curiosity within the app does bode properly for its potential future success, if Meta’s in a position so as to add in key extra options, like a comply with feed of simply the accounts that you simply’ve chosen to see, and a desktop app.

Each of these are coming, and as soon as they arrive, it does look like Threads will see extra engagement. As a result of if nothing else, the truth that 116 million customers have signed as much as the app reveals that there’s a transparent curiosity in a viable Twitter various, which, as Musk and Co. proceed to change issues up, isn’t going to subside anytime quickly.

In truth, the Threads Following feed could possibly be actually shut, as per this screenshot from Instagram chief Adam Mosseri’s newest Threads put up:

So, perhaps you do wish to assume over your Threads method, and on that entrance, Meta has been sending out recommendation to expertise administration businesses which particulars how they need to be advising their purchasers to method the app.

Which might additionally relate to your technique. Right here’s a take a look at Meta’s prime Threads recommendation, proper now, primarily based on insights gleaned by the Enterprise Insider staff:

• ‘Make a splashy arrival by asserting you will have joined the app’ Meta’s first tip pertains to ‘epic entrances’ via using stand-out visuals and different parts, designed to make an announcement along with your preliminary Threads put up. Meta additionally recommends that creators put up open-ended inquiries to spark preliminary curiosity and engagement, and make extra individuals conscious of your Threads presence.
• ‘Begin a dialog’ Alongside the identical line, Instagram is pushing customers to spark dialogue within the app, which can then get extra individuals concerned, and can subsequently increase your put up attain. Apparently, Meta’s advisory additionally contains an explainer on easy methods to create a ballot within the app, ‘by posting two pictures and utilizing emojis as a method to vote’. There’s no native ballot choice in Threads as but.
• ‘Challenges and contests’ Meta additionally means that creators think about challenges and contests to spice up interplay, and acquire extra attain. Total, these are fairly generic engagement ideas, however for those who’re trying to increase consciousness, they are often good methods to get extra individuals trying your manner.
• ‘Threads puns’ Okay, perhaps you wish to do that, in all probability not. However Meta has additionally apparently advised infuencers that Threads puns are doing properly within the app, in addition to posts that reference the app. 
• Security instruments Lastly, Meta additionally advises that influencers and creators ought to make the most of its varied security instruments and options to handle their Threads expertise.

Once more, these are pretty generic notes of recommendation for a brand new app, and standing out in social feeds, but it surely could possibly be value contemplating how they relate to your method, and whether or not they might assist to form your Threads technique.

As a result of it does look like you have to one. Whereas Mastodon and different Twitter opponents have fallen quick, none of these had the backing and expertise of Meta, and none have gained wherever close to the extent of traction that Threads has already, by piggybacking off of your IG graph.

And as extra options come to the app, it’ll turn out to be a extra viable various, and primarily based on preliminary curiosity, Meta is definitely going to do all it may well to capitalize on that preliminary success.