The research, carried out in partnership with Nielsen, checked out 12 CPG manufacturers within the APAC area over a 3 yr interval, so as decide how Meta advertisements have helped every enterprise develop and maximize their advert spend.

Among the many key findings:

• Meta advertisements generated a 30% return on advert spend than TV advert campaigns
• Meta movies ship the very best return on advert spend, with Reels and brief video clips seeing the perfect efficiency
• Movies shorter than 15 seconds carried out greatest for promotions

There are some attention-grabbing notes inside the dataset. You’ll be able to try the abstract infographic under, or learn the complete research insights right here.