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# Meta Shares New Insights into Video Advert Efficiency [Infographic]
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Meta Shares New Insights into Video Advert Efficiency [Infographic]
Meta has revealed a brand new research which appears on the brief and long-term effectiveness of Meta advert campaigns, with a particular deal with the affect of its video codecs, together with Reels.
The research, carried out in partnership with Nielsen, checked out 12 CPG manufacturers within the APAC area over a 3 yr interval, so as decide how Meta advertisements have helped every enterprise develop and maximize their advert spend.
Among the many key findings:
- Meta advertisements generated a 30% return on advert spend than TV advert campaigns
- Meta movies ship the very best return on advert spend, with Reels and brief video clips seeing the perfect efficiency
- Movies shorter than 15 seconds carried out greatest for promotions
There are some attention-grabbing notes inside the dataset. You’ll be able to try the abstract infographic under, or learn the complete research insights right here.
Andrew Hutchinson
