For those who’re not posting video on LinkedIn, you’re possible lacking out on a major alternative.
Certainly, LinkedIn just lately reported that video watch time rose 36% year-over-year in 2024, with short-form video creation rising at twice the speed of different submit codecs, whereas video posts are shared 20x greater than every other content material kind.
Yeah, these are some fairly compelling stats, and if you wish to maximize your video efforts within the app, LinkedIn has printed a brand new information that will help you with simply that.
LinkedIn’s 11-page “Artwork and Science of Video Storytelling” report is predicated on evaluation of over 13,000 B2B video adverts, so as to establish the important thing artistic components that persistently result in increased engagement.
As per LinkedIn:
“What we discovered was one of the best performing movies didn’t essentially have essentially the most spectacular manufacturing budgets, however they have been essentially the most creatively intentional, emotionally grounded, and culturally in tune.”
The report features a heap of stats on LinkedIn video engagement, together with general interplay, and the challenges dealing with creators:
The information highlights 5 key ideas that drive LinkedIn video engagement, and needs to be factored into your planning:
The report breaks down every of those components intimately, explaining the important thing components behind every:
Every contains extra stats on video engagement, in addition to hyperlinks to related case research and additional data about LinkedIn’s video choices:
There’s a heap to absorb right here, and if you’re fascinated about posting video on LinkedIn as a part of your content material technique, it’s positively value downloading the report, and studying by way of the varied issues.
And whereas the principle focus is on adverts, the identical ideas apply to natural video posts, with relative engagement throughout each set to comply with comparable ideas in viewership.
Undoubtedly value contemplating in your broader content material technique.
You may obtain LinkedIn’s “Artwork and Science of Video Storytelling” report right here.
Andrew Hutchinson
