LinkedIn’s trying to make a much bigger push on video content material, by way of expanded video advert choices, and a brand new, devoted video feed, that’s at present in testing with some customers.

Video has lengthy been one of many top-performing content material codecs within the app, however LinkedIn hasn’t essentially made video discovery straightforward, particularly for dwell occasions, that are often being held within the app, however should not showcased in any particular means.

Which looks like a missed alternative, and why a devoted video tab is sensible, and as LinkedIn leans additional into video content material, it’s additionally trying to spotlight the advantages of video in your advertising push.

Which is the place this new infographic is available in. Right here, LinkedIn underlines the worth of video for B2B entrepreneurs, and the place its present video advert choices slot in.

It may offer you some extra context in your planning.