LinkedIn’s making a brand new pitch to B2C entrepreneurs, primarily based on its newest member analysis, which reveals that LinkedIn customers, normally, have more cash to spend, and are additionally extra eager to spend on luxuries than these on different platforms.

Primarily based on its 2023 “Meet the Member” analysis, LinkedIn has partnered with Interpret to offer some new overviews of key tendencies, which may issue into your advertising and marketing plans.

First off, LinkedIn notes that compared to lively customers on different platforms, LinkedIn members earn increased common family incomes (+19%), and likewise declare bigger median owned belongings (+9%).  

And LinkedIn customers are eager to spend on high-end merchandise and experiences:

“Life-style and standing are vital to LinkedIn members. They wish to be on the forefront of tendencies and product improvements, they usually ceaselessly faucet into their networks to find the most effective services and affect buying choices.”

As you’ll be able to see on this bubble chart, primarily based on the information, LinkedIn members are wanting ahead to bigger purchases, whereas additional insights underline how they worth preserving updated with the most recent improvements.

• Practically half (47%) plan to put money into a significant buy for themselves within the subsequent 12 months and two in 5 plan to buy luxurious items within the subsequent 12 months
• 61% of members say they wish to personal the most effective model or mannequin of one thing obtainable and 58% say they wish to be the primary to undertake new know-how, each increased than another platform
• Members leverage their networks to find the most effective merchandise (68%), plus 71% give suggestions to family and friends, each increased than these on different networks.

That will not be an enormous shock to high-end product entrepreneurs, however it’s value noting in broader context, and will present some extra meals for thought in your planning.

LinkedIn’s member information additionally highlights how members really feel when utilizing the platform, which additionally pertains to their buy mindset.

These are some fascinating notes, which may level to new alternatives inside the LinkedIn platform for a broader vary of product advertisements and content material.

And whereas B2B advertising and marketing stays LinkedIn’s key focus, it’s value contemplating how particular person customers method the app, and what that might imply in your outreach.

You possibly can learn extra of LinkedIn’s “Meet the Member” insights right here.