LinkedIn’s making a brand new pitch to B2C entrepreneurs, primarily based on its newest member analysis, which reveals that LinkedIn customers, usually, have extra money to spend, and are additionally extra eager to spend on luxuries than these on different platforms.

Based mostly on its 2023 “Meet the Member” analysis, LinkedIn has partnered with Interpret to supply some new overviews of key tendencies, which may issue into your advertising plans.

First off, LinkedIn notes that compared to energetic customers on different platforms, LinkedIn members earn increased common family incomes (+19%), and likewise declare bigger median owned belongings (+9%).  

And LinkedIn customers are eager to spend on high-end merchandise and experiences:

“Life-style and standing are vital to LinkedIn members. They prefer to be on the forefront of tendencies and product improvements, and so they often faucet into their networks to find the very best services and products and affect buying choices.”

As you may see on this bubble chart, primarily based on the info, LinkedIn members are wanting ahead to bigger purchases, whereas additional insights underline how they worth retaining updated with the most recent improvements.

• Almost half (47%) plan to spend money on a serious buy for themselves within the subsequent yr and two in 5 plan to buy luxurious items within the subsequent yr
• 61% of members say they prefer to personal the very best model or mannequin of one thing accessible and 58% say they prefer to be the primary to undertake new expertise, each increased than every other platform
• Members leverage their networks to find the very best merchandise (68%), plus 71% give suggestions to family and friends, each increased than these on different networks.

That is probably not an enormous shock to high-end product entrepreneurs, however it’s price noting in broader context, and will present some further meals for thought on your planning.

LinkedIn’s member knowledge additionally highlights how members really feel when utilizing the platform, which additionally pertains to their buy mindset.

These are some fascinating notes, which may level to new alternatives throughout the LinkedIn platform for a broader vary of product advertisements and content material.

And whereas B2B advertising stays LinkedIn’s key focus, it’s price contemplating how particular person customers strategy the app, and what that would imply on your outreach.

You possibly can learn extra of LinkedIn’s “Meet the Member” insights right here.