Social Media

# LinkedIn Gives Tips about Posting Brief-Kind Video within the App [Infographic]

LinkedIn has supplied some recommendation on the best way to take advantage of its new, full-screen, vertical video feed, which is actually its effort to lean into the TikTok content material pattern, through short-form clips that seize consideration.

Which I do have questions on in a LinkedIn context. However LinkedIn just lately reported that “immersive video views” elevated 6x quarter-over-quarter, whereas complete video viewership within the app is up 36% year-over-year. 

So video is profitable within the app. And because it tries to draw extra youthful customers, it is sensible that it also needs to experiment with a TikTok-like feed. I’m simply unsure that LinkedIn has the content material to again it up.

Regardless, LinkedIn’s recommendation for reaching customers through this feed are included within the overview under (through social media skilled Matt Navarra).

Key notes:

  • Movies beneath 2 minutes lengthy, however longer than 15 seconds, carry out finest
  • Embody a related description together with your video
  • Look to immediate sharing and/or feedback to maximise engagement
LinkedIn video tips


Andrew Hutchinson
Content material and Social Media Supervisor

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