# LinkedIn Expands its High-of-Feed Information Banner to Extra Areas

LinkedIn’s increasing its top-of-feed information banner to extra areas, because it appears to drive extra topical engagement throughout the app.

Launched earlier this yr in chosen markets, LinkedIn’s information banner gives a rotating headline abstract of trending information tales of the day, as chosen by LinkedIn’s editorial staff. Faucet on any headline and also you’ll be taken to a list of related articles and LinkedIn posts about that matter, so you may have interaction with different LinkedIn members in regards to the information of the day.

That, ideally, will get extra LinkedIn customers sharing their ideas about key enterprise information, serving to them construct their LinkedIn presence, whereas additionally driving extra engagement within the app.

And apparently, it’s working, with LinkedIn bringing its information banner take a look at to extra areas.

As per LinkedIn:

“The LinkedIn Information banner is presently solely obtainable to members within the U.S., Canada, India, the U.Okay., and Australia.”

After we first reported on this in January, the information banner was solely obtainable within the first three areas talked about, however now, LinkedIn’s bringing it to U.Okay. and Australian customers as nicely.

Which can imply that extra customers will be capable of keep up to date on the most recent enterprise information, and share their ideas on the identical inside their respective LinkedIn networks.

It looks like a reasonably good activation for LinkedIn, with customers additionally in a position to shut down the information banner at any time, by tapping on the “x”. That’ll shut it down for twenty-four hours, eradicating the banner from view when you discover it distracting.

LinkedIn says that it’s seen large will increase in engagement of late, with the adjustments at X sparking a notable shift in skilled communities and networks on-line.

Clearly, LinkedIn’s benefiting from such, whereas it’s additionally seeing large will increase in video engagement within the app.

The information banner may very well be a way to faucet into each, highlighting related information tales above the primary feed, versus counting on LinkedIn’s algorithm to point out you updates in actual time. As a result of it received’t. LinkedIn’s feed algorithm is infamous for exhibiting you weeks-old updates, with a view to maximize in-network interactions and consciousness.

Which can be good for basic updates, however it’s not so nice for real-time information, and as such, the banner may play an vital function in driving topical dialogue.