Social Media

# Reddit Publishes 2022 Vacation Advertising and marketing Information to Help in Marketing campaign Planning

Reddit Publishes 2022 Vacation Advertising and marketing Information to Help in Marketing campaign Planning

With the vacation season quick approaching, Reddit has revealed a brand new information to assist advertisers make the most of Reddit advertisements of their methods, which additionally gives some fascinating notes on how Redditors use the platform to analysis merchandise.

As defined by Reddit:

“90% of customers belief Reddit as a spot to study new merchandise and types. In the course of the holidays, folks come to the platform in droves for suggestions about which items to purchase, recipes to make, and traditions to start out.”

The 9-page information covers all the important thing parts of Reddit’s attain, together with product and model engagement:

Reddit Holiday Guide

The report additionally seems to be at what customers like about Reddit as a discovery platform:

Reddit Holiday Guide

Together with the highest product classes within the app:

Reddit Holiday Guide

There are additionally insights into key traits, and extra:

Reddit Holiday Guide

The information additionally consists of important advert suggestions, which additionally present some fascinating tips on the way to use the platform as a analysis software.

Reddit Holiday Guide

Which could possibly be Reddit’s key worth proposition – past direct promoting, Reddit additionally gives a wealth of perception into key traits, together with rising merchandise, with the remark sections additionally giving entry to beneficial notes on what customers are searching for in sure objects.

Reddit continues to develop its advert instruments, and has grow to be a extra beneficial useful resource for connecting with engaged communities – although questions have additionally been raised in relation to the way it applies its advert insurance policies to completely different subreddits.

Nonetheless, at 50m+ energetic customers, in over 100k area of interest communities, there could possibly be important alternative there that can assist you join with the best audiences in your choices.

You’ll be able to obtain Reddit’s 2022 Vacation Advertising and marketing Information right here.

Andrew Hutchinson
Content material and Social Media Supervisor


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