As defined by Reddit:

“90% of customers belief Reddit as a spot to study new merchandise and types. In the course of the holidays, folks come to the platform in droves for suggestions about which items to purchase, recipes to make, and traditions to start out.”

The 9-page information covers all the important thing parts of Reddit’s attain, together with product and model engagement:

The report additionally seems to be at what customers like about Reddit as a discovery platform:

Together with the highest product classes within the app:

There are additionally insights into key traits, and extra:

The information additionally consists of important advert suggestions, which additionally present some fascinating tips on the way to use the platform as a analysis software.

Which could possibly be Reddit’s key worth proposition – past direct promoting, Reddit additionally gives a wealth of perception into key traits, together with rising merchandise, with the remark sections additionally giving entry to beneficial notes on what customers are searching for in sure objects.

Reddit continues to develop its advert instruments, and has grow to be a extra beneficial useful resource for connecting with engaged communities – although questions have additionally been raised in relation to the way it applies its advert insurance policies to completely different subreddits.

Nonetheless, at 50m+ energetic customers, in over 100k area of interest communities, there could possibly be important alternative there that can assist you join with the best audiences in your choices.

You’ll be able to obtain Reddit’s 2022 Vacation Advertising and marketing Information right here.