Instagram’s testing out one other strategy to lean into the recognition of Notes, with some customers now seeing a brand new “Notes” feed filter inside the Reels tab, which can then present you solely Reels which have Notes included.

As you’ll be able to see in this instance, posted by Jaskaran Singh, some customers at the moment are in a position to entry a particular “Notes” itemizing, along with their “For You” and “Close by” feeds. That can then show Reels with Notes from your pals, offering one other strategy to drive Notes engagement.

Instagram rolled out Notes on Reels earlier this month, which allows customers to depart feedback and remarks on Reels (and feed posts too) that their connections are then in a position to see.

The Notes final for 3 days, and might solely be left by mutual follows, including a easy choice to spark interplay amongst your pals.

This new tab, then, would offer one other strategy to facilitate connection and response, by showcasing the entire Reels that your pals have already commented on, so you’ll be able to be a part of within the dialogue.

If Notes, after all, are your factor.

Virtually each time I write about Notes on IG, anyone inevitably feedback with a variation of “Who cares?”, or “Who makes use of these?”, or “Why don’t they only give us extra attain?”

Many IG customers, it appears, are confused by Notes, and don’t seemingly have a lot curiosity within the possibility. However a key demographic for IG, and Meta extra broadly, has proven quite a lot of curiosity within the possibility.

Notes have confirmed particularly well-liked with younger customers, whom IG says are “taking over notes at a wild tempo”. Certainly, Instagram reported final June that teen customers create notes at 10 occasions the speed of non-teens.  

That’s why Notes retains getting expanded, and retains getting increasingly options, as a result of Instagram actually, actually needs to take care of reference to youthful, trendsetting teams, with a view to anchor them to the app, and ideally maintain them from drifting off to TikTok as an alternative.

So, like them or not, use them or not, Instagram goes to maintain doubling down on Notes, and in search of new locations to include Notes for youthful customers.

So for those who don’t like them, don’t use them, however achieve this within the data that youthful customers are apparently 10x extra enthusiastic about them than you or I are.