As per Instagram chief Adam Mosseri (on his Instagram channel):

“Within the US, we’re rolling out the power to obtain reels shared by public accounts to your digicam roll. Simply faucet the ‘Share’ icon on a reel you like and chosen ‘Obtain’.”

That’ll allow broader sharing of TikTok content material, which, even with out a direct hyperlink again to the creators’ profile, can nonetheless assist to spice up their branding, with the inclusion of their username on the clip.

Although there are some limitations. Some customers have reported audio points with some Reels content material, which might be linked to Meta’s music licensing agreements. We’ve requested Instagram for additional clarification on this factor.

Creators can even decide out of enabling downloads of their content material of their Account Settings, so not all movies shall be downloadable, when you can’t save privately posted content material.

And it’s solely accessible to chose customers within the US, not less than in the interim. However exterior of that, it’ll add one other pathway for creators to maximise the attain of their content material throughout platforms, following the lead of TikTok, which has enabled video downloads since ceaselessly, principally.

As such, the one actual shock is that it’s taken IG this lengthy to allow the operate – but it surely was doubtless seeking to higher shield creators by enabling linkage again to their unique posts within the app. Or it was hesitant to permit customers to obtain and re-use IG posts elsewhere – however both method, it’s right here now, so cease asking so many questions.