As you’ll be able to see on this instance, within the new format, Instagram Reels and video clips are expanded to full-screen type, with the navigation bar, description and Instagram emblem overlaid on the content material.

That’s a change to the unique presentation of the choice, which was first noticed in testing again in March.

Meta CEO Mark Zuckerberg shared a Story concerning the up to date presentation type, together with a observe that ‘pictures are nonetheless an essential a part of Instagram’.

However not that essential, particularly on condition that Reels are actually Instagram’s fastest-growing content material possibility, with 20% of all time on Instagram now spent in its Reels feed.

Apparently, this new method would additionally transfer the Tales bar out of view, although the longer-term method will possible see Tales additionally included into this new presentation format, with a body depend bar alongside the underside of the display screen, encouraging customers to swipe throughout for extra.

The replace displays the continuing affect of TikTok, which has modified the best way virtually each platform is now contemplating progress, with the continued rise of the app altering consumer behaviors, on a much wider scale than simply inside TikTok itself.

Certainly, a brand new report from The Verge this week revealed that Fb can be taking a look at methods to additional lean into the short-form video development, with the recognition of the format now altering consumer consideration spans, and altering client expectations, which basically signifies that platforms both transfer in-line with the development, or lose viewers by ignoring it.

Instagram is Meta’s most related platform on this respect, and as such, it is smart that it’s trying to ‘go full TikTok’ and swap to a extra aligned content material feed.

That’s additionally in keeping with what Instagram chief Adam Mosseri flagged in December final yr, when he mentioned that video can be a key focus for IG in 2022.

“We’re going to double-down on our concentrate on video and consolidate all of our video codecs round Reels”

This looks as if the last word subsequent step on this entrance, and one other re-positioning in its face-off towards TikTok, with a view to mitigate TikTok’s rising dominance within the house.

It’s not out there to all customers as but, however extra folks can be seeing this quickly – and from there, I’d be keen to guess that the subsequent integration, together with Tales, can be coming quickly after, shifting Instagram in the direction of a way more TikTok-like expertise.

For manufacturers, in the event you’re not creating short-form video content material but, it could be time to begin testing, because it’s going to grow to be the factor on IG.