# How Social Platforms Measure Video Views [Infographic]

One other facet of Meta’s current shift to re-categorize all movies posted to the app (besides live-streams) as Reels is that this may even change how Meta counts views for non-Reels clips.

Up until the announcement, Meta counted Fb video views (non-Reels) at 3 seconds of view time, that means that the video wanted to be on-screen and taking part in for 3-seconds, no less than, to register as a view. However now, Meta’s bringing this into line with Reels measurement, with video views to be counted mainly as quickly because the video begins taking part in.

Which, as Mondo Metrics chief Nick Cicero factors out, implies that, now, each main social platform counts a video view after a second.

Nicely besides LinkedIn (2 seconds), whereas common YouTube video views (every thing however Shorts) are nonetheless counted at 30 seconds. 30 seconds looks like a extra viable measure of consideration and engagement, and it additionally value noting that almost all platforms do additionally present 2-second and 3-second view counts inside their advert metrics, in addition to completion charges to supply extra context. However it’s important for social media managers to grasp what that view depend knowledge truly means, and represents, in actual world phrases.

To maintain you on top of things, Nick Cicero has revealed this up to date overview of how every platform measures a view for fast reference.

You will get extra data on every at: