Repurposing your content material can prevent time, and maximize your ROI, however it does have to be completed in a strategic approach, which gives an optimum person expertise when re-posting.

The rising recognition of short-form video has made this a extra standard technique, and lots of small companies, particularly, are actually seeking to re-cut their longer-form content material into Reels and TikTok clips.

And that may ship vital advantages, in line with this new report from Adobe Specific.

The Adobe workforce performed a survey of over 500 SMBs to get their insights into content material repurposing, and the way they’re driving outcomes with their content material efforts. There are some attention-grabbing insights right here, which might provide you with some further meals for thought to your 2024 planning.

You may learn Adobe’s full research overview right here.