Attempting to get a deal with in your social media efficiency, amid ever shifting algorithms and parts of platform focus?

This would possibly assist. Hootsuite not too long ago printed its Social Media Benchmarks report for Q2 2024, which relies on 100 social media profiles inside every market vertical, gleaned from Hootsuite’s consumer base.

The complete numbers, introduced for a spread of industries, embody total impressions, viewers development charges, engagement charges, and posting frequency.

So, on this case, the numbers are the typical over a 30-day interval. So in case you needed to measure your Fb Web page efficiency, you’d simply evaluate your 30-day stats with these figures.

It’s price underlining that this can be a comparatively small pattern dimension for every phase, with solely 100 profiles used. However that’s nonetheless sufficient to offer a extra particular goal in your sector, primarily based on common efficiency.

Hootsuite’s additionally included Instagram impression stats (once more over 30 days):

In addition to Fb and IG posting frequency numbers, to offer you an concept of how a lot content material every sector is producing.

There are, in fact, a spread of things that may play into this, and there aren’t any definitive, prescriptive goal efficiency numbers to purpose for. However as a comparability, and an summary of what you would possibly count on, these knowledge notes do offer you some measure of what different manufacturers in your class are seeing, and the way they’re reaching these figures.

The varieties of posts you add additionally matter, how partaking your copy is, whether or not you’re utilizing video content material, all of those are extra concerns.  

However the largest think about all of that is whether or not you’re driving precise gross sales out of your social media exercise.

The entice you’ll be able to fall into is fishing for engagement, so as to meet some commonplace benchmark, however actually, if what you’re doing helps to spice up your backside line, then it’s working in your viewers.

However if you’d like some scope on the place different manufacturers are at, this knowledge might assist.

You’ll be able to try Hootsuite’s full Q2 social benchmarks report right here.