As a part of its annual Black Friday initiative, Google has unveiled its newest showcase of Black-owned companies and merchandise, known as “Black-Owned Friday”, which is designed to encourage customers to purchase from smaller, native manufacturers inside their buying course of.

Now in its fourth yr, Google’s “Black-owned Friday” program goals to assist shine a lightweight on Black-owned and operated companies, and filter a number of the Black Friday spending in the direction of these corporations.

As defined by Google:

“Black-owned Friday, created by Google in partnership with the U.S. Black Chambers, Inc., is all about celebrating Black-owned companies and inspiring everybody to look, store and assist Black-owned.”

This system comes with its personal mini-site, in addition to a brand new music video from actor Keke Palmer, who’s partnered with Google on a reimagining of the 90s pop basic “100% Pure Love” by Crystal Waters.

The mini-site features a showcase of merchandise from Black-owned companies, a lot of that are additionally featured within the shoppable video clip above.

There’s additionally a devoted search software that will help you discover native companies to assist, together with a group of ideas and insights to assist Black-owned manufacturers maximize their seasonal promotions.

It’s a superb initiative, which goals to supply extra particular focus for smaller manufacturers inside the big-name rush that’ll hit retailers on Friday.

If Google can assist to redistribute a few of that visitors to those SMBs, that’s a constructive transfer, whereas highlighting Black-owned organizations may assist to develop their attain and gross sales potential within the vacation push.

You may be taught extra about Google’s “Black-Owned Friday” program right here.