As reported by Bloomberg, Google’s getting out of the area naming racket, because it continues to chop prices, and re-focus on different, extra future-facing parts. Earlier this 12 months, Google introduced that it will be culling over 12,000 roles on the firm, equal to six% of its world workforce, as a part of a broader effort to sharpen its focus and re-direct key expertise to rising alternatives.

It appears that evidently Google Domains has now turn into a casualty of that shift, with Squarespace set to turn into the host of the varied Google Domains URLs.

Initially introduced again in 2014, however solely introduced out of beta final 12 months, a key good thing about Google Domains is that it gives customized URL identifiers, with over 300 area endings to higher customise your internet presence.

That allows a extra bespoke internet presence, which is a part of Google’s broader providing to construct your enterprise presence throughout its varied apps and instruments. With built-in, reasonably priced area internet hosting, through the corporate that guidelines on-line search, that proved to be an intriguing choice to many, with over 10 million domains bought – and whereas they are going to nonetheless be supported by Squarespace, it does seem to be they’ll maintain rather less worth with out that integration.

However you’ll get to maintain your cool .cafe or .media internet tackle in case you like, it simply gained’t include that extra, potential kick of being straight tied into Google’s sorting programs.

It’ll additionally most likely price you extra to maintain, with Squarespace’s present pricing being just a little increased than these listed on the Google Domains website. However that’ll all be up for evaluation as Squarespace takes possession of the enterprise, and integrates it into its providing.

The sale additionally means that Google’s cost-cutting push just isn’t over but, because it appears to be like to re-ignite revenue, amid rising competitors from new generative AI instruments, in addition to rising gamers within the eCommerce house.

Inside that, novelty URLs simply don’t maintain the identical significance, and it’ll be fascinating to see what Squarespace does with the Google listings.