Eidos Shanghai will get a recent coat of paint

Gearbox Leisure, the developer/writer behind the Borderlands franchise, has introduced that it has prolonged its improvement to China, with the founding of Gearbox Studios Shanghai.

The brand new studio — previously Eidos Shanghai — represents Gearbox Leisure’s first foray into Asia, which the studio notes is a vital market in its long-term development technique. Gearbox Video games Shanghai will likely be headed up by former Eidos Shanghai supervisor Gigi Ning. The brand new division will help Gearbox within the improvement, advertising and marketing, and launch of future tasks, each domestically and globally.

“Bringing Gearbox’s imaginative and prescient and artistic spirit to our area people is a aim we’re able to tackle,” mentioned Ning in a press launch. “Gearbox has so many improbable tales to inform, and we’re excited to share these with the gamers right here in China.”

“China is a hotbed of business expertise, and I’m assured Gearbox Studio Shanghai will likely be instrumental in our imaginative and prescient for worldwide development right here at Gearbox,” provides Yoon Im, president of Gearbox Publishing. “With this addition, we enormously improve our potential to have interaction with gamers within the Chinese language market and work straight with native up-and-coming improvement studios.”

Gearbox states that its group in Shanghai will present “speedy and significant help” to the studio within the improvement of titles throughout the Gearbox portfolio. Moreover, Gearbox notes that the China-based group will expertise the identical aggressive advantages and anti-crunch tradition as its western counterparts.

Again in Might of this 12 months, Gearbox introduced that it had a minimum of 9 new video games presently in improvement. Little doubt the brand new Shanghai group will facilitate this gorgeous packed spreadsheet of releases involves go. The corporate’s most up-to-date launch is the graphic journey sequel New Tales from the Borderlands, which is accessible now on PlayStation, PC, Xbox, and Nintendo Swap platforms.