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# Fb Experiments with Generative AI Profile Footage and In-Stream Publish Help

Fb Experiments with Generative AI Profile Footage and In-Stream Publish Help

Meta continues to experiment with generative AI, this time by way of profile and put up creation instruments, which is able to present extra capability to check out its evolving AI options.

The primary new aspect is an choice to generate your Fb profile image with AI.

Meta AI profile

As you’ll be able to see on this instance, posted by app researcher Alessandro Paluzzi, Fb’s engaged on a brand new possibility that will allow you to generate an enhanced profile picture in-stream.

Which sounds quite a bit just like the generative avatar options that are actually out there on each TikTok and Snapchat, enabling customers to create unreal variations of their portrait.

Snapchat TikTok AI examples

That’s a wise activation, as a result of apart from being an fascinating novelty that customers are prone to check out, it additionally acts as a type of in-app promoting for the characteristic, as extra customers put up these footage to their profiles.

And you may wager {that a} heap of Fb customers would just do that.

There’s not plenty of information to go on at this stage, nevertheless it does appear to be that’s the place Fb is heading with the aspect.

The following take a look at is a bit more controversial, in AI put up creation instruments.

Meta AI post assistance

As you’ll be able to see on this instance, Meta’s additionally experimenting with an choice to generate Fb posts utilizing AI, with the system in a position to make use of your preliminary prompts to “create content material that brings your story to life”.

Which sounds quite a bit like bot posts, which doesn’t appear in the end that nice for actual, person-to-person engagement.

LinkedIn rolled out one thing comparable again in Might, and in a LinkedIn context, it’s most likely worse, as a result of on LinkedIn, individuals are attempting to reinforce their skilled fame, and due to this fact having AI create your content material for you feels a bit disingenuous.

On Fb, it’s most likely much less about fame. Besides, it appears like a step in the direction of bots partaking with different bots, which might erode the idea of what “social” media really is.

However then once more, Fb has additionally seen a gentle decline in customers posting unique updates within the app, and a part of that may very well be a results of customers struggling to clarify themselves and their tales, for varied cause. Possibly, then, this may very well be a useful method to assist coax extra unique posts out of Fb customers.

I’m not satisfied that AI-generated content material is one of the best use of the know-how, however there could also be a logic to it, in helping folks to raised talk.

The experiments add to Meta’s rising array of generative AI choices, because it seems to be to maintain up with the rising AI wave, and transfer according to viewers pursuits.

Once more, we don’t have plenty of information to go on with these options as but, nevertheless it looks like they may very well be the following practical AI instruments that you just see coming to your Fb feed.


Andrew Hutchinson
Content material and Social Media Supervisor

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