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# Fb Experiments With Generative AI Profile Footage and In-Stream Publish Help

Fb Experiments With Generative AI Profile Footage and In-Stream Publish Help

Meta continues to experiment with generative AI, this time by way of profile and put up creation instruments, which is able to present extra capability to check out its evolving AI options.

The primary new aspect is an choice to generate your Fb profile image with AI.

Meta AI profile

As you possibly can see on this instance, posted by app researcher Alessandro Paluzzi, Fb’s engaged on a brand new choice that may allow you to generate an enhanced profile picture in-stream.

Which sounds so much just like the generative avatar options that at the moment are out there on each TikTok and Snapchat, enabling customers to create unreal variations of their portrait.

Snapchat TikTok AI examples

That’s a wise activation, as a result of other than being an attention-grabbing novelty that customers are prone to check out, it additionally acts as a type of in-app promoting for the characteristic, as extra customers put up these photos to their profiles.

And you may wager {that a} heap of Fb customers would do exactly that.

There’s not numerous data to go on at this stage, however it does look like that’s the place Fb is heading with the aspect.

The subsequent take a look at is a bit more controversial, in AI put up creation instruments.

Meta AI post assistance

As you possibly can see on this instance, Meta’s additionally experimenting with an choice to generate Fb posts utilizing AI, with the system in a position to make use of your preliminary prompts to “create content material that brings your story to life”.

Which sounds so much like bot posts, which doesn’t appear finally that nice for actual, person-to-person engagement.

LinkedIn rolled out one thing related again in Might, and in a LinkedIn context, it’s in all probability worse, as a result of on LinkedIn, individuals are attempting to reinforce their skilled fame, and due to this fact having AI create your content material for you feels a bit disingenuous.

On Fb, it’s in all probability much less about fame. Besides, it appears like a step in direction of bots partaking with different bots, which might erode the idea of what “social” media really is.

However then once more, Fb has additionally seen a gentle decline in customers posting unique updates within the app, and a part of that might be a results of customers struggling to clarify themselves and their tales, for numerous motive. Perhaps, then, this might be a useful means to assist coax extra unique posts out of Fb customers.

I’m not satisfied that AI-generated content material is one of the best use of the know-how, however there could also be a logic to it, in aiding individuals to raised talk.

The experiments add to Meta’s rising array of generative AI choices, because it appears to maintain up with the rising AI wave, and transfer according to viewers pursuits.

Once more, we don’t have numerous data to go on with these options as but, however it looks as if they might be the following purposeful AI instruments that you simply see coming to your Fb feed.


Andrew Hutchinson
Content material and Social Media Supervisor

Supply

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