Regardless of ongoing predictions of its demise, and numerous straight up declarations of the identical, Fb continues to be going robust, and nonetheless including customers, regardless of the app now having been with us for 20 years.

Sure, this week marks the twentieth anniversary of “The Fb”, Mark Zuckerberg’s Harvard facet challenge, which went on to turn out to be a world powerhouse, which is now utilized by virtually half of all folks on the planet.

Certainly, as of final rely, Fb now has over 3 billion month-to-month lively customers.

To place that in perspective, the inhabitants of your complete world is round 8 billion, and with 1.4 billion folks in China, the place Meta’s apps aren’t obtainable, and round 25% of the worldwide inhabitants aged underneath 15 (it’s important to be 13 years previous to enroll in Fb), that means that almost all of people that can entry Fb really do, frequently.

What’s extra, Fb’s utilization over time is definitely growing, by way of the quantity of month-to-month lively customers who log in every day.

You possibly can see the odds on the backside of this chart, which mirror the quantity of Fb’s month-to-month lively customers which might be logging in every day.

So whereas Fb will not be the cool app anymore, and should have seemingly misplaced its attract amongst youthful audiences particularly, it’s nonetheless a crucial connector, in some ways. Meta’s personal stats additionally present that folks have been spending extra time on Fb because of its advancing AI content material suggestions. So once more, extra folks, logging in additional usually, who at the moment are additionally spending extra time throughout the Fb feed.

I do assume that there have been some impacts over time, with regard to total time spent. Third-party information means that TikTok customers, for instance, spend much more time in that app than these on Fb, with YouTube additionally seeing extra engaged utilization.

Fb, it does appear, has misplaced some traction right here. However once more, it’s regaining, because it shifts extra in the direction of changing into an leisure supply, together with a connective device.

And if Meta could make Fb each, that might be certain that it stays essentially the most related social app for the widest breadth of customers for a while but.

To supply some perspective on the expansion of Fb, the workforce from Statista have put collectively this chart of The Social Community’s progress.

The truth that that orange line is trending up as soon as once more is a big marker, which underlines the dominance, and resonance, of Zuckerberg’s social behemoth.

It’s been a bumpy journey, with many challenges, and numerous points. Nevertheless it’s wonderful to think about that the subsequent era of adults has by no means lived in a world the place Fb wasn’t a related connective device.

If that doesn’t underline its potential worth as a advertising and marketing device, I’m unsure what’s going to.