Of all of the issues that Elon Musk is or just isn’t, the one true worth that he does deliver to his corporations is consideration, along with his fixed need to be the principle subject of dialog serving to to maintain his corporations within the highlight, for good and/or unhealthy causes.

This week, amid layoffs at Tesla, and experiences of compounding failures with its Cybertruck, together with a reversal of his public stand in opposition to the Brazilian Authorities at X, and extra experiences of the platform amplifying neo-Nazi content material, Musk is as soon as once more attempting to redirect consideration elsewhere.

And clearly, based mostly on the article that you just’re studying, that’s having some impact.

And the X (previously Twitter) group is definitely doing one thing on this entrance, with X engineer Christopher Stanley sharing an lively hyperlink to Logan Paul’s outdated Vine web page:

Vine was initially shut down in 2017, with all Vine clips ultimately being deactivated to scale back server prices. However as a minimum, the X crew are exploring the app’s code base, and the way it could possibly be reignited for a brand new viewers.

Musk has floated the concept of bringing again Vine a number of instances since taking up Twitter again in November 2022.

Conceptually, Vine is the predecessor to TikTok, and TikTok is now a billion-user platform, so Vine, as the idea goes, is also huge, if X have been to deliver it again. However additionally it is price noting that Vine was by no means as standard as you in all probability assume (reaching 200 million customers at peak), and that Vine additionally collapsed as a result of Twitter couldn’t work out tips on how to earn cash from it, and be sure that prime Vine creators bought paid.

As such, I’m undecided that Elon and Co. would be capable of monetize it that nicely both, whereas it will additionally lack TikTok’s secret sauce, being its super-attuned algorithm.

Primarily, Vine 2.0 wouldn’t be as nice as many hope, would doubtless not find yourself being overly standard, and might be not an excellent thought.

However once more, it helps Elon get extra consideration, and divert it as wanted.