Of all of the issues that Elon Musk is or will not be, the one true worth that he does convey to his corporations is consideration, along with his fixed want to be the primary matter of dialog serving to to maintain his corporations within the highlight, for good and/or dangerous causes.

This week, amid layoffs at Tesla, and stories of compounding failures with its Cybertruck, together with a reversal of his public stand in opposition to the Brazilian Authorities at X, and extra stories of the platform amplifying neo-Nazi content material, Musk is as soon as once more making an attempt to redirect consideration elsewhere.

And clearly, based mostly on the article that you simply’re studying, that’s having some impact.

And the X (previously Twitter) crew is definitely doing one thing on this entrance, with X engineer Christopher Stanley sharing an lively hyperlink to Logan Paul’s previous Vine web page:

Vine was initially shut down in 2017, with all Vine clips finally being deactivated to scale back server prices. However as a minimum, the X crew are exploring the app’s code base, and the way it may very well be reignited for a brand new viewers.

Musk has floated the concept of bringing again Vine a number of occasions since taking on Twitter again in November 2022.

Conceptually, Vine is the predecessor to TikTok, and TikTok is now a billion-user platform, so Vine, as the idea goes, may be huge, if X have been to convey it again. However it is usually price noting that Vine was by no means as well-liked as you most likely assume (reaching 200 million customers at peak), and that Vine additionally collapsed as a result of Twitter couldn’t work out how one can generate profits from it, and be sure that high Vine creators obtained paid.

As such, I’m undecided that Elon and Co. would be capable of monetize it that properly both, whereas it might additionally lack TikTok’s secret sauce, being its super-attuned algorithm.

Basically, Vine 2.0 wouldn’t be as nice as many hope, would seemingly not find yourself being overly well-liked, and might be not an amazing concept.

However once more, it helps Elon get extra consideration, and divert it as wanted.