Yeah, there’s not loads of element to go on, as Musk has deliberately left off the X axis (ironic). However in line with Elon at the very least, X is flourishing, regardless of rising competitors, and experiences of a broader person exodus, as Musk continues to reshape the platform previously referred to as Twitter into his imaginative and prescient for an ‘the whole lot app’.

Which, after all, now features a full rebrand, with all of the ‘Twitter’ and chicken references steadily being faraway from the platform. The newest on this entrance is that the X icon is now showing for some customers on cell, which is a major step within the reformation of the app, and the realignment in direction of the brand new providing.

Prefer it or not, X is coming, and whereas most experiences have recommended that curiosity within the app is taking successful because of this, Musk’s knowledge means that this isn’t really the case, with extra folks seemingly logging in to take a look at the newest updates.

Although on the identical time, Elon’s really growing a fairly clear sample for the way he responds to destructive information cycles concerning the app.

Again in November, after his preliminary takeover of Twitter, many analysts questioned how slicing 80% of the corporate’s workers would affect utilization. Musk responded by declaring that person numbers had “elevated considerably world wide because the deal was introduced.”

Shortly after this, Elon advised then-Twitter workers that the corporate might slide into chapter 11 because of the state of its general efficiency, which triggered one other flood of destructive experiences concerning the app.

Musk’s response:

New person sign-ups reached an all-time excessive, a part of one other spherical of optimistic utilization indicators shared by Elon and Co.

The identical sample was evident once more earlier this month, following the launch of Meta’s Twitter clone app Threads.

Amid the early hype, which noticed 100 million folks signing up inside days of the launch, Musk shared this:

And now, with the platform within the midst of a sudden rebrand, and Threads reportedly seeing extra engagement because of this (word: Threads additionally added a ‘Following’ feed this week), Musk has once more come out with some new record-high utilization determine, which is seemingly a method to reassure advertisers that his app is definitely doing wonderful, regardless of what would seem like dangerous shifts.

However I don’t know, I’m unsure that I belief the numbers popping out of X HQ.

As you might recall, in July final 12 months, as Elon sought to wriggle out of his $44 billion provide for the app, Musk’s authorized staff argued that Twitter wasn’t really value all that cash because of the excessive quantity of bot profiles that it had included in its lively person figures.

Earlier Twitter administration had lengthy held that the variety of pretend profiles within the app did not exceed 5% of its complete mDAU rely, primarily based by itself sampling. However Musk claimed that it was really a lot larger than this, along with his personal evaluation displaying that as much as  33% of then-active Twitter profiles had been fakes.

Elon finally settled on it being a extra modest 20% of Twitter’s complete person rely, (whereas noting that it was seemingly a lot larger). However even at 20%, that may imply that, on the time, 50 million Twitter customers had been really bots, as a minimum, in line with Musk and his staff.

But, since Elon’s taken over on the app, he appears to have fully forgotten about these findings. Twitter has since added 15 million extra day by day actives to its complete mDAU rely, with Musk reporting that the app now has 252 million mDAU, which is on high of his new staff eradicating bots and combating spam.

So, primarily based on Elon’s personal math, if he’s eliminated all of the bots (50 million profiles) and added 15 million new customers, that may imply that Twitter/X has added 65 million new, actual human customers in lower than a 12 months. That’s astronomically excessive development for an app that’s struggled to construct its viewers over time.

It’s attainable, I assume, however impossible, whereas the bounce to 540 million month-to-month customers can also be a giant, large leap from the 368 million MAU that Twitter was reported to have final 12 months.

Whenever you additionally add to this the experiences that Elon oversaw a program designed to mislead Tesla drivers about battery vary, has repeatedly over-promised on the availability of self-driving, and proposed his Hyperloop mission to delay a possible high-speed rail mission (and promote extra automobiles), amongst different campaigns of misinformation, it’s onerous to totally belief the info that he posts from his X account.

So perhaps that is true, perhaps X has seen dramatic and albeit unbelievable development within the face of rising challenges. However as you possibly can inform, I’m personally fairly skeptical about it.

How you are feeling about the identical is all the way down to your interpretations of Musk and his actions, however primarily, X could also be rising at a really sturdy price, regardless of repeated proclamations of its loss of life.

Possibly that influences your utilization of the app.