Screenshot by Destructoid
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The First Descendant devs admitted points of their promoting technique on TikTok after neighborhood backlash over AI-generated movies flooding the platform final week. The difficulty went to the acute of a content material creator being impersonated with out his permission, as if he had been endorsing the sport.
Developer Nexon defined it didn’t create any of the movies proven within the reported TikTok adverts. They used TikTok’s Inventive Problem system to permit different creators to make movies “voluntarily” for The First Descendant, which had been routinely used as adverts for the sport on the platform. Nexon apologized and wrote:
“After confirming with TikTok, we discovered that no system presently exists to confirm potential copyright infringement, and TikTok is now conducting additional investigations to determine any further circumstances. One confirmed case concerned unauthorized use of DanieltheDemon’s content material by one other creator. TikTok recognized this as a violation of its tips and has already blocked the creator’s account.”
The corporate added that “We’re taking the TikTok commercial situation very critically, recognizing that we did not uphold the authenticity of our advertising content material and to respect the efforts of our creators and neighborhood.” It promised “further evaluate steps” when publishing promotional materials on-line for The First Descendant.
DanieltheDemon’s case was probably the most problematic one. Gamers noticed what gave the impression to be him robotically speaking over The First Descendant gameplay in an advert on TikTok, however the creator later stated it was not him within the video, and he didn’t authorize using his likeness in any of the printed content material. Whereas Nexon didn’t make the video, the corporate nonetheless benefited briefly from it with the TikTok advert.
The First Descendant neighborhood was unmoved by Nexon’s apology. On Steam, most gamers requested the developer to cease specializing in adverts and repair sport points as an alternative.
“Cease with the promoting c***, and make a FUN GAME. Repair the crap you broke, and make it extra player-friendly,” an indignant participant wrote. “The most effective adverts for a sport are the individuals who play it,” a second one added.
Nexon’s reply has but to make the sport’s Reddit neighborhood care, however one participant, whereas recognizing the corporate’s effort, echoed the sentiment that The First Descendant wants enhancements first. “Their priorities are off at instances, and the sport’s stability is a f****** joke to the purpose the place I don’t even play anymore […] however that doesn’t imply I don’t see the trouble and care put into the sport.”
The First Descendant has a brand new patch scheduled to launch on Aug. 21, with content material nonetheless to be confirmed. If gamers are to be heard, the sport replace could have stability adjustments and bug fixes that may make them need to promote The First Descendant to their mates.
Revealed: Aug 19, 2025 10:25 am