As per Snap:

• Snapchat at the moment reaches 80% of 13-24 yr olds and 75% of 13-34 yr olds throughout Australia.
• Whereas Snapchat is cherished by Technology Z, nearly 45% of Snapchatters in Australia are 25 years or older
• Australian Snapchatters open the app a median of 40 occasions per day – to speak with family and friends, watch highlights of their favourite reveals, or share moments from their lives
• 60% of our Australian group work together with Augmented Actuality (AR) Lenses on Snapchat each day, to specific themselves creatively, have enjoyable, and purchase merchandise from their favourite manufacturers

The engagement notes are much like what Snap’s seeing in different areas, with Snap additionally reporting again in June that it’s now up 15 million customers in Germany, and 21 million within the UK.

The regional breakdowns present some extra context on Snap’s broader utilization numbers, which additionally present that its whole North American utilization (U.S. and Canada) is at the moment at 101 million (each day actives).

Although as you’ll be able to see in these charts, its development has slowed considerably within the North American and EU markets, with the vast majority of Snapchat’s development now coming within the ‘Remainder of the World’ class, with extra Indian customers, specifically, coming on-line as connectivity evolves within the area.

As you’ll be able to see on this chart, India is now Snap’s single largest person market, seeing double the utilization of the North American area.

And whereas each day and month-to-month utilization stats aren’t immediately comparable, at 383 million DAU, and over 750 million whole MAU, extrapolation of the obtainable knowledge would recommend that Snapchat at the moment has round:

• 190 million MAU in North America
• 180 million MAU in EU
• Round 380 million in different areas (inc. 200 million in India)

Australia, after all, could be within the ‘Remainder of World’ class as nicely, and it’s fascinating to notice the regional utilization stats, and the particular engagement notes, which may relate to your campaigns.

Basically, Snap engagement stays very excessive amongst teen customers, whereas the app’s seeing extra development within the Asia Pacific than anyplace else, with India now main the best way.

We’ve come a good distance from Snapchat CEO Evan Spiegel refusing to develop into India, after reportedly telling staff that the app wasn’t made for ‘poor international locations’.  

Snap’s 2018 re-alignment has modified the trajectory of the app on this respect, and it’ll be fascinating to see whether or not it might generate extra income from Asia Pacific customers in future.