And after the disruption of COVID for the previous two years, SMBs positively want all the assistance they’ll get at current.

As per Google:

“In keeping with the European Fee, 99% of all companies within the EU are small companies, they usually make use of round 100 million individuals, forming the spine of our economies.”

As such, these new assist initiatives might present vital worth in serving to SMBs get again on monitor, and transfer into the digital age in a extra knowledgeable, targeted approach.

First off, Google will present numerous new, free coaching initiatives for SMBs throughout the EU:

“In Spain, we’re working with Fundae to supply Google Profession Certificates scholarships to 1,000 small and medium companies to gasoline alternatives for his or her enterprise, and create new alternatives for his or her workforce. In Germany, we’re launching eight new free-of-charge on-line trainings in Google Zukunftswerkstatt to assist small companies enhance their digital expertise and develop on-line.”

The brand new coaching packages will present useful pathways for EU companies to enhance their on-line presence, with insights direct from Google’s personal advertising and marketing and promotion specialists.

Google’s additionally providing new assist packages for companies Germany, Spain or Eire which is able to embrace:

• Three months of Google Workspace freed from cost
• €150 or extra off a Chromebook
• 60 days of Shopify freed from cost
• 40% off a site from Google Domains (Germany solely)

As you may see, every of those components may be claimed from the native Google Small Enterprise Week website (out there by way of the hyperlinks in this publish).

The help packages will likely be out there to any SMB that meets the eligibility necessities until September sixteenth.

Lastly, Google’s additionally operating a ‘Heroes of Small Enterprise’ sweepstakes, by which individuals will have the ability to nominate their favourite Spanish-based small enterprise for an opportunity to win them devoted help from Google.

Google additionally notes that each one companies in Europe can declare and confirm their Enterprise Profile instantly on Google Search or the Google Maps app – which you positively ought to do.

However when you’re on the lookout for further help, it might be value wanting into these new SMB packages from the Huge G, and getting extra perception into how one can optimize your Google presence.