In response to the newest information from AppFigures, TikTok was as soon as once more probably the most downloaded app in November, adopted by Instagram, Fb and TikTok modifying app CapCut.

As you possibly can see in these charts, TikTok and CapCut have been truly one and two on iOS, whereas Instagram stays in style on Android, which is at the least partially as a consequence of downloads of the app in India, the place TikTok is banned.

And regardless of the various rumors of its demise, Fb stays in style, particularly in growing markets, whereas the general rise of CapCut as soon as once more factors to the affect of TikTok, and the expanded alternative for the app to facilitate new traits and monetization alternatives.

However as famous, there are some indicators of weak spot in TikTok’s so far unstoppable development machine.

In response to current information sourced by way of Sensor Tower (and shared by Eric Seufert), US installs of TikTok declined nearly 33% year-over-year in November.

A development plateau, to some extent, is predicted, given general downloads of the app over time, but it surely’s value noting that Meta’s apps have continued to see obtain momentum, as TikTok has begun to gradual.

That may not imply something main as but – and I positively don’t suppose it means that TikTok is dropping viewers consideration. But it surely’s one other development to observe, and it’ll be attention-grabbing to see if there’s a shift away from TikTok, or whether or not its development is definitely restricted to youthful audiences, very like Snapchat. Although even then, TikTok’s development has already far outstripped Snap in general utilization.

Will TikTok’s development trajectory proceed upwards in 2023, or will stories of dangerous traits, reference to the CCP, and the continued replication of its options cease some customers from downloading the app?

It has appeared, up until now, that TikTok was merely going to eat each different app in its path, however perhaps, we’re seeing the primary indicators of hesitation, which might mark a extra vital utilization shift within the subsequent yr.