# YouTube Updates Superior Analytics to Present Extra Perception into Video Efficiency

YouTube’s rolling out some modifications to its Superior Mode in YouTube Analytics, which it is hoping will make it simpler for extra customers to glean related, worthwhile data from the device, fairly than it being just for superior customers.

YouTube says that it is redesigned the Superior Mode aspect with “simplicity in thoughts, making it extra intuitive for each inexperienced persons and energy customers.”

First off, as you may see within the above instance, YouTube’s added a brand new left-hand sidebar, with extra controls to configure your experiences. So now, it’ll be a lot simpler to hone in on no matter aspect you’re seeking to study extra about, by merely selecting the related metrics from the accessible filters.

As defined by YouTube:

“You can search and discover helpful breakdowns of your channel efficiency, like geography, content material kind, and income supply. With the metric picker, you may select the metrics you wish to see. You may choose and deselect a number of metrics directly, and you may apply filters to slim down probably the most related data. We’ve additionally launched a brand new characteristic that can assist you search content material by its title, whereas you may as well type your content material by period and publish date.”

You may also save your most useful experiences to come back again to them. So, for instance, you would possibly wish to save the “Site visitors Supply” report for repeated reference, with a purpose to assist you to perceive the place your viewers are coming from.

As you may see right here, you may as well entry first 24 hours video efficiency experiences, so you may examine in on how your content material is grabbing consideration (or not), in addition to a “High Moments” report, which is able to present you the way completely different sections of your movies are resonating with viewers.

So there’s a heap of information inside YouTube’s superior analytics tab, which you will not at present be utilizing, and this up to date UI goals to make it extra accessible, and extra worthwhile to extra channel managers.

The up to date superior analytics tab additionally consists of new comparability components, so to match your movies efficiency towards your different clips, or crosscheck them for efficiency over time, to see how they examine by way of viewing momentum.

There are additionally viewers demographic breakdowns, and varied different comparability instruments that can assist you perceive and contextualize your content material efficiency.

These are some useful instruments, which may assist you to maximize your YouTube content material efforts. And whereas the metrics themselves usually are not new, it may properly be value logging into superior analytics and seeing if there’s something you could have missed, which is now a lot simpler to seek out with this up to date show. 

YouTube says that the updates might be rolling out “over the following few weeks.”

You may entry YouTube Analytics Superior Mode by way of the Analytics overview in YouTube Studio.