# YouTube Shares Recommendations on How Creators Can Align With CTV Viewing

With linked TV (CTV) viewing on the rise, YouTube has offered some new suggestions to assist creators align with CTV content material consumption, and make sure that they’re placing their finest foot ahead on the larger display screen.

And it’s value contemplating.

Earlier this 12 months, YouTube reported that its customers now watch greater than a billion hours of YouTube content material on their TV units daily, whereas views of YouTube Shorts on linked TVs grew by greater than 100% year-over-year.

Much more, Nielsen reported that YouTube was the highest streaming platform by watch time in 2023.

So, yeah, a number of YouTube content material being consumed on TV units. And that additionally gives extra immersive scope on your content material, and your YouTube promotions.

To be able to maximize this, YouTube has offered 5 suggestions:

• Use your analytics to trace TV viewing behaviors – YouTube says that Channel managers can monitor their viewers’s TV engagement behaviors inside YouTube Analytics. “In your pc, go to “Superior Mode”, and filter by “System Sort” to see your TV watch time and views. You may even monitor your depend of recent subscribers from TV who discovered you whereas shopping your channel web page, whereas watching your long-form movies, or whereas scrolling by way of your Shorts content material.”

• Create for larger high quality playback – YouTube notes that many TVs at the moment are 4K appropriate, and creators ought to notice this of their course of: “Importing in 4K ensures your content material appears to be like its best possible. Good lighting throughout filming and constant colour grading whereas modifying can assist create a refined, skilled look that retains your viewers immersed.”
• Think about your thumbnails – YouTube says that thumbnails are “supersized” on TV screens, so it’s necessary to make sure they’re top quality, and excessive decision, to maximise affect.
• Episodic content material works finest – YouTube says that episodic content material that retains viewers coming again may be an effective way to maximise return CTV viewers: “If you wish to actually hook your TV viewers, strive constructing your channel round acquainted frameworks, recurring themes, or beloved characters.”
• Optimize your Channel web page – Lastly, YouTube additionally notes that Channel pages are blown up on the large display screen as nicely, so it’s necessary to optimize your visuals for optimum affect. “Select a clear design that is simple to see from afar and add a high-resolution picture (2560 x 1440 pixels, 6MB max).”

These are some useful pointers, which is able to assist to make sure that your YouTube channel and content material stands out on the larger display screen.

And once more, an increasing number of persons are consuming YouTube on their TV set, so it’s value contemplating how one can lean into this to enhance efficiency.

You may try YouTube’s full CTV suggestions right here.