# YouTube Shares Recommendations on How Creators Can Align with CTV Viewing

With related TV (CTV) viewing on the rise, YouTube has offered some new ideas to assist creators align with CTV content material consumption, and be certain that they’re placing their finest foot ahead on the larger display screen.

And it’s value contemplating.

Earlier this yr, YouTube reported that its customers now watch greater than a billion hours of YouTube content material on their TV units on daily basis, whereas views of YouTube Shorts on related TVs grew by greater than 100% year-over-year.

Much more, Nielsen reported that YouTube was the highest streaming platform by watch time in 2023.

So, yeah, numerous YouTube content material being consumed on TV units. And that additionally gives extra immersive scope to your content material, and your YouTube promotions.

To be able to maximize this, YouTube has offered 5 ideas:

• Use your analytics to trace TV viewing behaviors – YouTube says that Channel managers can observe their viewers’s TV engagement behaviors inside YouTube Analytics. “In your laptop, go to “Superior Mode”, and filter by “Gadget Kind” to see your TV watch time and views. You’ll be able to even observe your depend of recent subscribers from TV who discovered you whereas searching your channel web page, whereas watching your long-form movies, or whereas scrolling by way of your Shorts content material.”

• Create for increased high quality playback – YouTube notes that many TVs at the moment are 4K suitable, and creators ought to be aware this of their course of: “Importing in 4K ensures your content material appears to be like its very best. Good lighting throughout filming and constant coloration grading whereas enhancing will help create a elegant, skilled look that retains your viewers immersed.”
• Think about your thumbnails – YouTube says that thumbnails are “supersized” on TV screens, so it’s vital to make sure they’re top quality, and excessive decision, to maximise influence.
• Episodic content material works finest – YouTube says that episodic content material that retains viewers coming again might be a good way to maximise return CTV viewers: “If you wish to actually hook your TV viewers, strive constructing your channel round acquainted frameworks, recurring themes, or beloved characters.”
• Optimize your Channel web page – Lastly, YouTube additionally notes that Channel pages are blown up on the massive display screen as effectively, so it’s vital to optimize your visuals for max influence. “Select a clear design that is straightforward to see from afar and add a high-resolution picture (2560 x 1440 pixels, 6MB max).”

These are some helpful pointers, which is able to assist to make sure that your YouTube channel and content material stands out on the larger display screen.

And once more, increasingly persons are consuming YouTube on their TV set, so it’s value contemplating how one can lean into this to enhance efficiency.

You’ll be able to try YouTube’s full CTV ideas right here.