X is seeking to improve its attraction to advertisers forward of the Olympics, by highlighting the recognition of sports activities discussions within the app.

As per X:

“Over the weekend of July 13-14 2024, the sports activities world was buzzing as a number of main worldwide tournaments topped their champions. And when the sports activities world is buzzing, so is X. As followers tuned in to the motion, they flocked to X to share their ardour and pains earlier than, throughout, and after the occasions. And so they have been joined stay by manufacturers, pundits and the athletes themselves.”

As you’ll be able to see on this overview, whereas X hasn’t seen any person progress since Elon Musk bought the app, it stays a key vacation spot for dialogue round stay occasions, with sports activities communities, specifically, remaining extremely energetic and engaged within the app.

As a result of whereas Twitter could also be gone, and a portion of associated dialogue has switched to Meta’s Threads, X remains to be greatest suited to stay occasion protection, with its real-time feed, and established communities, serving to to attach customers with what’s occurring, because it occurs.

Which is essential for sports activities dialogue, and as our evaluation has proven, sports activities followers are nonetheless clearly aligned with the app. For a lot of, Twitter was a behavior, a key medium that helped to attach them to like-minded followers, they usually’re unlikely to alter from that, seemingly until they must.

So once more, whereas X’s viewers hasn’t grown, it stays a key consideration, and if you’re seeking to join with sports activities followers, these stats are value factoring into your planning.

And the Olympics does certainly look set to be one other massive focus:

“The street to the Olympics continues to warmth up. Dialog across the occasion has elevated 112% prior to now month. With 6 in 10 sports activities followers utilizing X (20% extra sports activities followers than different platforms), we will anticipate a historic stage of engagement, viewership, and dialog throughout the Olympic Video games. Athletes from across the globe, together with many who participated on this weekend’s championship matches, will arrive in Paris, and the world will watch the occasions, feelings, and celebrations collectively stay on X.” 

After all, sports activities is massive on different social platforms too. Snapchat sees a heap of sports activities dialogue, as does TikTok. However for in-the-moment chatter, X can be a key connector.

You’ll be able to take a look at X’s sports activities dialog overview right here.