TikTok has introduced a brand new resolution for Apple’s SKAdNetwork (SKAN), which is the advert and app efficiency monitoring different that Apple now supplies for entrepreneurs who want to measure marketing campaign efficiency, whereas grappling with decreased datasets on account of Apple’s iOS 14 App Monitoring Transparency replace.

SKAdNetwork allows anonymized efficiency monitoring, constructed into Apple’s app community, so you’ll be able to nonetheless collect marketing campaign efficiency suggestions from the system, even with customers switching off full monitoring.

In an effort to facilitate this, TikTok has now constructed a brand new SKAdNetwork framework into TikTok Adverts Supervisor, which categorizes privateness thresholds into 4 totally different ranges, with every degree then corresponding “to various levels of granularity to be reported again to TikTok”.

As defined by TikTok:

“This tiered strategy empowers Apple to reinforce its API with essential new options. Because of this, cellular entrepreneurs and networks acquire extra data and reporting capabilities, resulting in extra significant marketing campaign optimization via actionable insights.”

Yeah, it’s a technical resolution, not for on a regular basis advertisers. However for these looking for extra in-depth information, and a greater method to work with the most recent Apple monitoring modifications, the brand new SKAdNetwork resolution might present useful perception.

And in case you have no clue what any of this even means, you’re in luck, as a result of TikTok has additionally revealed a new overview guide, in partnership with AppsFlyer, to elucidate SKAdNetwork in additional element.

Primarily, the SKAdNetwork course of will give you extra efficiency information, through iOS actions, whilst customers swap off app monitoring.

It’s not the identical degree of perception that you just had beforehand, nevertheless it’s higher than nothing, and it’ll higher inform your general marketing campaign strategy.

And it will possibly enhance efficiency. TikTok says that adopting SKAN 4.0 on TikTok has resulted in decrease price per acquisition and better conversion charges for a lot of companions.

In case you have the technical capability, and also you want extra information, it might be a great consideration.

You’ll be able to study extra about TikTok’s SKAdNetwork integration right here.