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Twitter Exams New ‘Articles’ Choice, Probably Enabling Lengthy-Kind Posts within the App
For a very long time, Twitter’s been making an attempt to work out the easiest way to allow folks to share extra expansive feedback and ideas within the app, which many individuals do already by including screenshots of notes to their tweets.
Certainly, again in 2016, when then Twitter CEO Jack Dorsey defined that that firm was taking a look at potential choices to allow longer posts inside tweets (which finally resulted within the growth of tweet size to 280 characters) he used a screenshot of textual content to speak his logic.
Twitter’s since contained its concepts on this entrance, including ‘Threads’ as a substitute, whereas it additionally bought e-newsletter platform Revue, which it now prompts customers to check out in the event that they’re seeking to put up longer textual content updates.
As you may see, Twitter’s at the moment engaged on a brand new possibility referred to as ‘Articles’, which seems to supply a method to create weblog posts inside the app, which might then, you’d assume, be shareable, in some type, by way of tweet.
How precisely that will work is unclear, however it’s undoubtedly one thing Twitter is growing – as a spokesperson defined to SMT:
“We’re all the time wanting into new methods to assist folks begin and interact in conversations on Twitter. We’ll share extra about our work right here quickly.”
A generic response, so no additional perception. However it’s coming, and it’ll be attention-grabbing to see whether or not this does truly present an possibility to switch screenshots of textual content, in a extra compact, workable, searchable approach than the present Threads course of.
Some have famous that it will doubtless be a Twitter Blue possibility, or at the least it’ll begin that approach, with paying subscribers in a position to create long-form posts that they’ll then share within the app. The true utility, after all, lay within the particulars of the way it works, and the way Twitter will current these longer posts within the app.
Will that feed right into a Revue e-newsletter? Will these posts solely dwell in your profile, with creators then in a position to share a pattern of their tweets, referring customers again to the complete textual content? And in that case, will there be worth in driving referral site visitors to long-form posts on Twitter, when you possibly can drive them again to your individual web site as an alternative?
Once more, the true worth will probably be in the way it truly works, however it’s attention-grabbing to notice that Twitter hasn’t deserted the concept of longer-form textual content in tweets.
Possibly new Twitter CEO Parag Agrawal is a fan of the idea, which is why it’s coming again.
We’ll hold you up to date on any progress.