Whereas WhatsApp has lengthy been the largest messaging platform on this planet, it’s by no means actually been a significant focus within the U.S., the place different platforms, like Messenger, have been the DM platform of alternative.

Until now.

As we speak, WhatsApp has introduced that it’s reached a brand new milestone of 100 million U.S. customers.

As per WhatsApp:

“It’s been a very long time since we’ve written concerning the momentum of WhatsApp and as we speak we’ve got some thrilling information to share. As of this month, WhatsApp now has 100 million customers in the USA. This milestone has been a very long time coming and it proves that WhatsApp is the answer to the cross platform divide in America. Regardless of when you have an iPhone or Android, folks need non-public and safe messaging that works properly for everybody and that’s what we do greatest.”

To be clear, Messenger nonetheless has many extra U.S. customers, at near 200 million actives.

However WhatsApp has been on the rise of late, as extra folks look to boost their privateness, and make sure that others can’t listen in on their non-public conversations.

Which, total, is turning into an even bigger focus. Today, fewer persons are posting updates to their social media profiles, as they as a substitute decide to take care of extra unique, intimate messaging chats with mates.

The novelty of sharing with everyone has worn off, as a result of permanence of social media posts, in addition to angst and argument within the feedback. For a lot of, it’s higher to only follow their mates, and that, mixed with rising concern round information privateness, has seen a gradual stream of customers downloading WhatsApp.

WhatsApp’s additionally good for cross-border communications, as probably the most used international messaging app, whereas it additionally continues so as to add new options, enhancing its providing.

This new milestone is a testomony to this, and it’s fascinating to think about the expanded messaging shift, and the way which may relate to your advertising technique.

And when you can’t promote on WhatsApp, you possibly can drive dialog within the app through Click on to Message advertisements, whereas you too can create WhatsApp teams and communities to solidify connection along with your viewers.

It’s one thing to think about, as a result of because the numbers present, your target market is more and more more likely to be energetic within the app.