Social Media

# Twitter Will Showcase Tremendous Bowl Prediction Tweets on the Roof of SoFi Stadium in New Promo Push


Twitter Will Showcase Tremendous Bowl Prediction Tweets on the Roof of SoFi Stadium in New Promo Push

Twitter’s set to proceed its custom of distinctive Tremendous Bowl promotions, this time via a brand new activation which is able to see chosen tweets showcased, in wide-screen, throughout the roof of SoFi Stadium.

As you may see on this instance, Twitter’s Tremendous Bowl push will see tweeted predictions about Tremendous Bowl LVI displayed throughout SoFi’s wonderful LED roof. That may allow common Twitter customers to get their identify up in lights, and have their Twitter deal with projected to the world for all to see. Effectively, all of these in a helicopter, I assume.

SoFi stadium additionally has a spread of digital screens inside the ability as effectively, so the chosen tweets will probably be displayed internally and externally. And that might give followers an enormous increase, seeing their identify on the massive display, with Twitter placing out a name for predictions right here with a purpose to probably be featured.

As famous, Twitter is step by step constructing a convention of revolutionary Tremendous Bowl promotions. Over the past two years, Twitter has printed folks’s tweets onto the confetti which has rained down on the successful gamers on the finish of the sport.

Final yr’s iteration of this push included messages of thanks for frontline staff, amid the continued pandemic, including one other angle to the confetti messages.

Twitter has additionally carried out numerous group emojis and in-app activations to facilitate Tremendous Bowl dialogue, whereas it’s additionally lengthy been concerned within the NFL media push across the Tremendous Bowl, additional solidifying its hyperlinks to the occasion.

This new initiative takes issues to a different degree – actually – which is able to ideally assist to additional cement Twitter because the place to be for Tremendous Bowl dialogue and engagement.

It’s an important occasion for tweet engagement. All through this previous season, there have been greater than 4 billion video views on NFL-related tweets, whereas NFL post-season dialogue jumped virtually 400% versus the earlier common season.

Given this, it is smart for Twitter to make a grand gesture in assist of the occasion, and showcasing tweets on one of many greatest screens potential is actually one approach to do exactly that.


Andrew Hutchinson
Content material and Social Media Supervisor

Supply

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