Amid its ongoing tussle with Indian authorities, who’ve sought to restrict sure discussions throughout the app, Twitter’s seeking to spotlight how useful it’s to Indian customers, seemingly as half of a bigger effort to cease the Indian Authorities from banning the app.

In a brand new collection of person tales (which you’ll view for your self within the thread hooked up to the above tweet), Twitter India is seeking to showcase the worth that the app has supplied to Indian customers, in numerous methods.

As defined by Twitter:

“Through the years, we’ve seen many Twitter connections translate into heartwarming tales of friendship, companionship, marriage and enterprise partnership. These tales are value being advised and a few protagonists are themselves sharing their distinctive #WeMetOnTwitter experiences on the service – whether or not in Areas, Communities, or Tweets – they’re proudly proclaiming, ‘#WeMetOnTwitter’”

The #WeMetOnTwitter hashtag goals to attach these tales, with Twitter reporting that between January and June 2022, the variety of Tweets utilizing the tag elevated by 380%, which it says is a testomony to its worth within the area.

As famous, Twitter is at present locked in an intense authorized battle with Indian authorities over the Indian Authorities’s repeated requests for it to dam sure discussions within the app.

Early final yr, the Indian Authorities known as on Twitter to ban a whole lot of customers that had engaged in protest motion within the area, which Twitter complied with, then reneged on, pitting it towards the native regime.

Since then, Twitter has been regularly known as upon by the Indian Authorities to ban completely different traits and dialogue phrases – which native Twitter representatives have struggled to handle, as they search to each work inside native legal guidelines and facilitate person free speech.

In the newest instance, the Indian Authorities known as on Twitter to ban numerous Pakistani-linked profiles. Twitter has challenged these bans in courtroom, placing it head-to-head with the Indian Authorities as soon as once more, which may finally lead to Twitter being banned from the area solely, reducing off some 38 million native customers.

And we all know that the Indian Authorities will do it. Regardless of having over 200 million native customers on the time, India banned TikTok in 2020, as a result of an ongoing border dispute with the Chinese language Authorities. TikTok continues to push for reinstatement within the area, however has remained banned ever since, which underlines the priority that Twitter would have in going through additional motion from the Indian Authorities.

However Twitter additionally doesn’t wish to be used as a propaganda software for controlling regimes.

A part of Twitter’s ethos revolves round its unique ‘public city sq.’ method to interplay, and enabling everybody to have a voice. Overt censorship, as dictated by the presiding authorities, can’t be a part of this, which is why Twitter’s difficult the newest edicts in courtroom – although once more, that would see the platform lose favor with native directors.

Which is why it’s now seeking to spotlight its worth to the area people, and its capability to attach native customers.

Will that assist in strengthening its case? In all probability not, but it surely doubtless can’t harm both manner.