Whereas TikTok has develop into a key platform for leisure, it’s additionally more and more changing into a vacation spot for discovery, with increasingly more individuals now turning to app to study extra about merchandise, traits and extra.

Which might be an necessary consideration on your advertising and marketing efforts. Relying in your goal market, TikTok could now be a key driver of curiosity, and as such, your model ought to have a presence throughout the increasing TikTok area.

Nicely, for now at the least. TikTok may additionally be gone from the U.S. as of early subsequent 12 months, however that consequence continues to be but to be decided, amid numerous authorized challenges.

Until then, these insights from Adobe could also be of curiosity. Adobe surveyed 808 customers, in addition to 251 enterprise house owners, to glean extra perception into how TikTok is getting used for product discovery.

Some probably priceless notes.