Whereas TikTok has turn into a key platform for leisure, it’s additionally more and more changing into a vacation spot for discovery, with increasingly more folks now turning to app to be taught extra about merchandise, developments and extra.

Which may very well be an vital consideration on your advertising and marketing efforts. Relying in your goal market, TikTok might now be a key driver of curiosity, and as such, your model ought to have a presence inside the increasing TikTok house.

Properly, for now no less than. TikTok may additionally be gone from the U.S. as of early subsequent 12 months, however that end result continues to be but to be decided, amid varied authorized challenges.

Until then, these insights from Adobe could also be of curiosity. Adobe surveyed 808 customers, in addition to 251 enterprise house owners, to glean extra perception into how TikTok is getting used for product discovery.

Some doubtlessly useful notes.