# TikTok Will Now Allow You to Drive Results in Different Messaging Apps

TikTok’s added a brand new objective for its Promote advertisements, which is its personal model of Meta’s “Increase” possibility, with manufacturers now capable of optimize for DMs from potential clients through third-party messaging apps, and never simply the TikTok inbox.

As you possibly can see in this explainer (posted by social media professional Matt Navarra), now, you possibly can goal to drive DM results in different messaging apps, together with WhatsApp, Fb Messenger, LINE, and Zalo.

To be able to do that, as a substitute of utilizing the “Extra TikTok messages” Promote objective, which goals to immediate shoppers to ship you a message within the app, you too can drive message site visitors to different DM suppliers.

The choice is offered for lead technology campaigns, through Promote, and can goal your advertisements to TikTok customers who’ve an alternate message app put in on their gadget.

Solely LINE, Zalo, WhatsApp, and Fb Messenger hyperlinks are at the moment supported, so you possibly can’t use any messaging app. But it surely gives another choice to have interaction potential clients through their DM platform of selection, which may provide help to generate extra direct engagement out of your TikTok lead gen campaigns.

And with DMs changing into a extra standard type of connection, that may very well be beneficial, including extra flexibility to your outreach method.

The worth of this will probably be relative to how you utilize every platform, and the place you drive results in, nevertheless it may assist to get extra interactions coming to a single inbox, versus managing a number of question surfaces.

Both manner, it’s an attention-grabbing addition.

You’ll be able to learn extra about TikTok’s “Different messaging apps” objective for Promote campaigns right here.