TikTok has shared some new insights into key traits within the app, as an addendum to its “What’s Subsequent 2024” report.

TikTok printed its What’s Subsequent pattern prediction report in December final 12 months, which outlined the important thing engagement shifts it was seeing within the app. And now, it’s printed a brand new “What’s Subsequent: In Motion” replace, which goals to offer extra perception into how its pattern predictions have advanced all year long, and what entrepreneurs ought to pay attention to heading into the second half of 2024.

And there are some fascinating notes.

First off, the report seems at every of its What’s Subsequent report predictions, and gives an summary of how they’ve advanced over the primary six months of the 12 months.

As you possibly can see, TikTok has additionally included an up to date checklist of key hashtags to assist entrepreneurs faucet into every pattern.

Every abstract additionally features a model instance, and key notes:

Whereas there are additionally some broader pattern notes referring to TikTok person behaviors and shifts.

The report additionally contains total summaries and suggestions, linked again to its preliminary pattern notes.

It’s an excellent overview of the present state of TikTok traits, and the place manufacturers needs to be wanting, with some sensible examples of how entrepreneurs can faucet into key traits.

And with TikTok driving a number of the larger pattern shifts, it’s value paying consideration. In fact, you can too do your individual analysis on hashtags associated extra particularly to your model in TikTok’s Inventive Heart, however it might even be value noting these extra common shifts, and contemplating if and the way they suit your messaging.

In the event you’re seeking to faucet into TikTok on your vacation push, it’s value trying out.

You’ll be able to obtain TikTok’s 20-page “What’s Subsequent: In Motion” report right here.