Trying to get a greater deal with on the important thing TikTok tendencies of the second?

This may assist. At this time, TikTok has printed its second annual “What’s Subsequent” pattern report, which seems to be at key procuring tendencies within the app, and the way they’re shaping consumer experiences.

The 26-page report supplies in-depth perception into three broader tendencies. You may obtain the complete report for your self right here, however on this submit, we’ll check out among the key notes.

First off, TikTok explains the way it’s come to its pattern conclusions within the report, noting that it incorporates first fast pattern indicators, then longer-term indicators.

By means of this, TikTok believes that its methodology will uncover key tendencies of focus, which might assist to enhance your understanding.

TikTok has highlighted three main pattern shifts within the report, offering an in-depth overview of every.

TikTok’s gone with the time period “bending” as the important thing theme of the report, highlighting how persons are shifting their notion on sure procuring fronts.

It’s extra of a thematic framing than the rest, with the important thing impetus being on how shopper behaviors are altering, and what they count on from manufacturers.

The report supplies notes and explainers on every aspect.

As you’ll be able to see on this overview, the detailed explainers present extra perception into how every aspect is being activated within the app, together with hashtags, and notes on how they relate to procuring exercise.

There’s some good perception right here. I’m undecided I completely agree with the framing, however the pattern notes are useful, and will provide you with some useful tips about maximize your TikTok advertising method.

Basically, the report factors to how persons are participating with sure tendencies within the app, and the way that pertains to procuring exercise, which might assist in your content material technique.

Value a glance. You may obtain TikTok’s “What’s Subsequent Purchasing” report right here.