# TikTok Shares Insights into How Entrepreneurs Can Faucet Into Main Occasions

TikTok has printed a new analysis report, in partnership with Magna, which appears to be like at how manufacturers can faucet into “tentpole” occasions, and maximize their advertising efforts in alignment with main topical tendencies.

Tentpole occasions on this context could possibly be main sporting moments, just like the Olympics, or cultural occasions like Valentine’s Day. It might even relate to your personal product launches, with the guidelines within the report highlighting how manufacturers can maximize curiosity round a broader theme.

And given the best way that individuals devour media is altering, there are numerous concerns to think about, and variable approaches relying in your target market.

As per TikTok:

“On TikTok, folks do not simply watch moments – they proactively form them, creating their very own takes, remixing tendencies, sharing reactions, and, in fact, looking for the occasion. And in contrast to conventional platforms, these conversations can begin weeks earlier than, attain new heights throughout, and maintain lengthy after the second has handed.”

The complete report, which you’ll be able to obtain right here, gives insights into how folks have interaction with main occasions, and what which means for advert attain

The report additionally highlights the variance in on-line platforms and conventional TV viewing, and the place the 2 intersect:

“41% of people that commonly comply with main tentpole occasions on [TikTok] had been TV’s hardest to achieve: mild and non-TV streamers. Why? As a result of, whereas TV confirmed what occurred, TikTok was the epicenter of the dialog – inviting each customers and types to be part of all of it.”

It additionally appears to be like at regional variances:

The worth of influencers in tentpole advertising:

In addition to key advert approaches to maximise resonance round occasions:

There are some attention-grabbing notes right here, which might assist to get you pondering on how one can maximize your advertising efforts round massive cultural occasions.

And whereas lots of the notes listed below are geared in direction of greater manufacturers, with TV advert budgets, there are nonetheless some related factors that relate to any enterprise trying to hook into the hype surrounding massive occasions.

You possibly can obtain the TikTok/Magna tentpole occasions research right here.