Certainly, TikTok says that 96% of its customers are available in the market for journey experiences, and 77% of them say that the app has performed a job of their most up-to-date journey purchases.

With that sort of engagement, it is smart for journey entrepreneurs to be wanting TikTok’s approach, and the brand new 25-page playbook, which you’ll obtain right here (with e mail sign-up) offers a variety of analysis notes and pointers to assist maximize your efforts.

First off, the report seems to be at general engagement developments within the app, underlining its rising relevance as a key connection platform.

The report additionally seems to be at key journey developments within the app, and the sorts of holidays TikTokers are on the lookout for.

There’s additionally a variety of recommendations on the sorts of journey content material customers are consuming:

And extra particular marketing campaign inspiration factors, extra aligned with your online business choices:

There are additionally case research, advert sort suggestions, and an outline of how and when to make use of every ingredient.

There’s a heap in right here for journey entrepreneurs, and it’s value a glance, even when you do have to surrender your e mail handle and danger future TikTok advertising promotions consequently.

You may entry the total TikTok Journey Advertising Playbook right here.