With the tip of the summer time break now coming into view, many might be shifting their consideration to planning for college’s return, which signifies that entrepreneurs have to map out their technique for reaching college students, and their mother and father, with their newest provides and promotions.

And for a lot of, TikTok might be a key platform. To assist with this TikTok has printed a brand new Again to College marketing campaign information to assist inform your technique, and equip you with the proper information to place your finest foot ahead together with your seasonal promotional push.

You’ll be able to obtain the total 16-page information right here, however on this submit, we’ll check out the important thing notes.

First off, TikTok offers an outline of key dates, primarily based on person exercise, to assist information the way in which ahead in your planning.

TikTok’s additionally supplied an outline of key product classes, and what, particularly, TikTok customers are on the lookout for within the app.

However the primary crux of the information appears at efficient model constructing approaches, and how one can maximize your messaging by means of expanded outreach throughout varied components.

As you’ll be able to see on this chart, the information consists of tips about how manufacturers can hyperlink into totally different components to assist develop their model messaging, and maximize the worth of their promotions.

There are additionally timelines for planning to assist hyperlink into key curiosity factors.

In addition to notes on video construction, and how you can create more practical promotions.

TikTok’s packed so much into this information, with a heap of information on each web page, and in case you are planning to run again to high school promotions within the app, it’s undoubtedly value a glance.

You’ll be able to obtain TikTok’s Again to College marketing campaign playbook right here.