TikTok has revealed a new information for magnificence manufacturers who wish to take advantage of their in-app presence, which features a vary of notes on methods to set up your model voice, methods to generate curiosity together with your clips, and additional planning pointers on your TikTok method.

And there are some useful notes, value testing for any magnificence enterprise.

As per TikTok:

“Magnificence on TikTok is all about spreading pleasure, showcasing individuality and celebrating everybody. TikTok is a spot to unearth the subsequent large factor in magnificence.”

Certainly, TikTok says that 52% of its customers that come throughout SMB content material within the app have gone on to make a purchase order. Which, mixed with broader magnificence search exercise, presents important alternative for magnificence manufacturers to maximise their ends in the app.

The 27-page information first appears at rising magnificence developments within the app, and the way persons are consuming beauty-related content material. It then goes into how one can set up a model voice together with your in-app presence, and what resonates finest.

The information additionally contains notes on efficient hooks and engagement methods to assist lure your viewers.

Whereas there are additionally planning guides, based mostly on key dates, to help in your outreach.

There are additionally case examine examples, with sensible notes on how magnificence manufacturers have maximize their TikTok presence.

Whereas there are additionally tips about methods to use TikTok Advertisements Supervisor, CapCut and different instruments to create and refine your content material.

These are some good notes, which is able to assist in your TikTok planning, and will play an enormous function in serving to to construct your model, each within the app and past. And whereas the info right here is particular to beauty-related companies, there are additionally some extra normal notes of recommendation that may apply to most manufacturers trying to make use of TikTok for advertising and marketing.

Both method, if you happen to’re critical about advertising and marketing on TikTok, it’s value a glance.

You’ll be able to obtain TikTok’s 2024 Magnificence Playbook right here (by way of e-mail sign-up)